For investors
An operator’s read before the check, and support after it.
For PE operating partners, angel groups, family offices and regional funds who back founder-led consumer brands.
Commercial diligence
A fast, hands-on look at whether a brand can scale: its pull with consumers, its retailer and channel plan, its pricing and promotion, and the team behind it.
Portfolio support
Hands-on growth help for the founders you back, from a diagnostic to a build sprint to a fractional GM seat.
What I look at
The same four questions, every brand.
Consumers
Why do shoppers choose this brand, and will they come back?
Retailers and channels
Is there a plan that earns the next door, not just the first one?
Pricing and promotion
Do price and trade spend hold up as the brand grows?
Team and rhythm
Can the business run without the founder doing every job?
The proof
Built at Hormel. Proven on an acquired craft brand.
I ran Columbus Craft Meats as its own business inside Hormel Foods and kept it growing through integration.
Read the story →Let’s build what’s next for your brand.
A 30-minute intro call: where the brand is today, where you want it to go, and whether we’re the right fit.